Editorial photography and corporate portraiture
A detailed guide to Editorial photography and corporate portraiture.
Starting point
Editorial work serves a story and independent publication context. Corporate portraiture supports longer-term communication.
Degree of control
Editorial assignments often happen quickly. Image projects usually allow advance planning of location, style and formats.
Authenticity
Credibility is not the absence of preparation. It appears when visual decisions remain consistent with the person and context.
Licensing and publication
Usage, duration, territory, credit and further distribution should be agreed before publication.
Putting this knowledge into practice
The most effective way to retain these principles is to work deliberately with your own material: make photographs, leave them aside for a while and return to the edit without attachment to the circumstances in which each frame was made.
Compare not only individual images but also their neighbours, presentation scale and viewing context. These relationships are where photography begins to function as a language rather than merely a record of an event.